Nissan Leaf goes local! Sets goal for ALL vehicles.
Nissan Leaf goes local! Sets goal for ALL vehicles.
Nissan is finding more and more ways to localize its LEAF production in the U.S. When the vehicle first became available in December 2010, the car was manufactured in Japan. In January 2013, Nissan ramped up production of the car in Smyrna, Tenn. This was followed by production of the electric motor in Decherd, Tenn., in April.
"Bringing that production here and those jobs here, it is better for everyone," said Coral Kanies, Nissan Decherd Production Manager.
Perhaps the biggest example of localizing the LEAF in North America is the company's new source for magnetic wire. Before, special magnetic wire was being shipped in crates from Japan. The wire is heavy and bulky. Now a company called Superior Essex, based in Fort Wayne, Ind., supplies all the copper wire that goes into the Nissan LEAF electric motor.
"You do not have to keep a large inventory here, which also costs you money, and you do not have to wait weeks or even months to get your material for production," said Xavier Mann, director of international sales, Superior Essex.
Production manager Coral Kanies says getting the wire within the U.S. saves Nissan a significant amount of money on each vehicle. That savings means lower prices for customers, and the company can spend more time and money on improving future models.
"The copper wire is one huge component (of the electric motor). The magnets are the other huge component, and those are processed in Oklahoma, so having that all right here in North America really helps our lead times so we can supply this LEAF long term, put the money back into making advancements in the car," said Kanies.
According to Nissan, localizing a component like the magnetic wire takes about two years. The company did about one year of quality testing and spent another year on set up and logistics. Nissan's electric motor facility in Decherd will use only locally sourced magnetic wire by the end of this year.
Nissan's goal by 2015 is to assemble 85 percent of the vehicles sold in the U.S. within North America.
One winner will be awarded a $200 VISA Gift Card on 12/10/19, courtesy of Mossy Nissan. Winners will be chosen by random selection. The prize awarded is not transferable and is not redeemable for cash.
Selection of Winner:
One entrant will win a $200 VISA Gift Card by filling out the electronic form at Mossy Nissan’s booth during AJ and Sara’s Toy Drive at Grossmont San Diego from Saturday, December 7 to Sunday, December 8 from 10 AM to 11:59 PM. On Tuesday, December 10, 2019, the Grand Prize winner will be chosen randomly and notified through the email address that they provided in the electronic form. Winner will be given 48 hours to claim prize from initial contact. Odds of winning depend on the number of entrants received. By participating, entrants agree to be bound by these rules. Winner will be chosen and awarded at Mossy Nissan’s sole and absolute discretion. The prize awarded is not transferable and not redeemable for cash.
One winner will be selected at random from all completed form entries. Entrants must complete form in its entirety by 11:59AM PST on Sunday, December 8, 2019 to be eligible. Mossy Nissan will not be liable for inability to notify the winners, whether due to inaccurate entry information, change of email address or otherwise. If an entrant is found ineligible or if they do not comply with the Official Rules, then the potential winner will be disqualified, and an alternate winner will be selected. Entrants must be 18 years or older. Employees of Mossy Nissan and affiliates of its advertising and promotional agencies and their immediate families and any persons with whom they reside are not eligible.
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