Blog

01-17-15

“Nissan Titan Truckumentary” Goes Back to the Start

The series is being officially kicked off by Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. The first episode features a stroll through Nissan's truck past hosted by Brent Hagan of Nissan product planning. The new TITAN, which was unveiled at the 2015 North American International Auto Show in Detroit on January 12th, was designed in California, engineered in Michigan, tested in Arizona and will be assembled in Mississippi and powered by engines from Indiana and Tennessee.

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01-13-15

Check out the 2015 Nissan Juke review by Steven J. Ewing

"I didn't always like the Nissan Juke. When it launched in 2010, I just couldn't get over the way it looked - it came across as super weird, and kind of hideous at first blush. But I slowly warmed up to the funky little crossover/hatchback/thing, and after spending some time behind the wheel, I really learned to love Nissan's small wonder. It's a genuine hoot to drive, offering hot hatch-like thrills in a package that doesn't look like anything else on the road. The Nismo and RS models that followed only increased my ardor for the turbocharged Juke, and now, I find myself smiling whenever I see one of these little guys bombing down the road.

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01-12-15

2016 Nissan Titan XD makes world debut at North American International Auto Show

DETROIT - Nissan today debuted the all-new Nissan TITAN full-size pickup to a standing room-only crowd of international media at the 2015 North American International Auto Show. Presiding over the dramatic reveal was Nissan President and Chief Executive Officer Carlos Ghosn, who stated, "With the 2016 Nissan TITAN XD, we weren't just going for 'best-in-class.' Instead, we are offering the 'Best New Class.'"

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01-11-15

This Little Note is All Grown Up in 2015!

When Nissan brought me its most affordable hatchback, the 2014 Versa Note, earlier this year I found myself impressed with its nimbleness, abundant interior space great features despite its bargain price. In general I recommended it as a great bargain runabout. For 2015, Nissan has the new sportier looking Versa Note SR, and the automaker sent it my way for a week of testing (read: flogging). The new car has revised visual cues inside and out, and the equipment list is a little different than my last Versa. Best yet, it's even a little cheaper than the last one I tested as well.

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01-10-15

Wisconsin’s Nic Hamman dominates final race to win Nissan GT Academy Season 4

For a kid who grew up in the shadow of one of America's most beautiful racing circuits, this win was the culmination of one dream and the beginning of another. Nicholas Hamman of Elkhart Lake, Wisconsin outlasted 11 finalists at the legendary Silverstone circuit in England to be crowned the 2014 Nissan GT Academy North American champion.

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01-06-15

The NISSAN 370Z Set Longest Twin Drifting World Record

Two Nissan 370Z’s have shattered a new world record! Not only is this one of the few auto manufacture records to be broken, but now the Nissan Z cars hold the longest twin vehicle drift. Two Nissan 370Z coupes were paired side by side along a long wet track. The record committee set the minimum distance required to set the new world record at 15.5 miles. The record was beat by the modified Z’s drifting around the track uninterrupted for 17.7 miles!

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01-05-15

New York City sets start date of April 20 for release of Taxi of Tomorrow with Nissan

New York City’s Taxi & Limousine Commission (TLC) has set April 20, 2015, as the program start date for the Taxi of Tomorrow program, which calls for most retiring taxis to be replaced with the Nissan NV200 and will significantly increase the number of wheelchair-accessible taxis in the fleet.

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12-23-14

How Sentra Became Nissan’s Secret Weapon in America

The midsize sedan is still king in the U.S. in 2014 with four of the top 10 spots sealed up on the sales charts. As gas prices remain low, automakers will likely see this trend continue, but the compact Nissan Sentra has been shooting up the leaderboard by attempting to defy the limitations of its class. In fact, Sentra has been the secret weapon for Nissan as the brand looks to increase its market share in the region and overtake Honda as the fourth biggest seller in the U.S. Nissan's strategy of focusing on its compact car is already working less than one year later.

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12-21-14

Get Your all new 2015 Nissan Murano from Mossy Today! See why it’s smoking the competition!

Nissan dealers across the country have something a little extra to dress up their showrooms this December beyond the usual oversized red bows and ribbons – the all-new 2015 Nissan Murano. The halo vehicle for Nissan's expanding range of bold crossovers and SUVs, the bold new Murano design projects a sense of refined intensity, creating an immediate "wow" response.

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12-14-14

Nissan announces return to the Super Bowl to maximize “Big Moments” marketing strategy

Nissan returns to the Super Bowl for the first time since 1997 with a 60-second spot Puts Nissan "front and center " with more than 100 million target buyers Continues recent momentum in sales and brand awareness growth, setting stage for critical upcoming new model launches

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12-13-14

JUKE Color Studio offers owners a bold new way to “make it yours”

LOS ANGELES – "Personalization" continues to be a growing consumer trend – with custom product colors and features being offered on everything from mobile phones to kitchen appliances. Yet in the automotive world, the desire to "make it yours" can be traced back to the early days of hot rods and custom cars – where shaved door handles, bullet spotlights, metalflake paint jobs and elaborate pinstriping set hardcore enthusiasts and their rides apart from the crowd.

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12-09-14

Nissan GT Academy Season 4 | Episode 3: No Man Left Behind

NASHVILLE, Tenn. – After three successful seasons on television and at the racetrack, Nissan GT Academy returns to U.S. television for its fourth season, looking for North America's next professional racer who will make the jump from the virtual racing world of PlayStation®3 racing simulator Gran Turismo®6 to the cockpit of a real racing car on the racetrack.

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12-05-14

ULTRAMAN USES NISSAN EVs TO PROTECT THE WORLD FROM MONSTERS!

Even before the first e-NV200 arrived in Japan from its Spanish plant in Barcelona for shipment around the world, the production company behind the hugely popular “Ultraman” children’s television series saw the potential.

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12-05-14

NISMO Claims Super GT-R Title at Motegi

Nov. 16 – Motegi, Tochigi Prefecture - The No. 23 MOTUL AUTECH GT-R driven by Tsugio Matsuda and Ronnie Quintarelli scored its second win of the season and secured NISMO the Drivers Championship title on Sunday, in the last round of the SUPER GT series.

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11-30-14

MARCUS ALLEN AND NISSAN’S HEISMAN TRUST COME TOGETHER FOR LA AUTO SHOW!

There was a piece of priceless hardware on display during the Los Angeles Auto Show, the Heisman Memorial Trophy, which annually recognizes the outstanding college football player whose performance best exhibits the pursuit of excellence with integrity.

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11-29-14

JUKE COLOR STUDIO

Nissan brought a splash of brass and color to the Los Angeles Auto Show today during a press conference featuring the debut of two new vehicles and the launch of a unique vehicle personalization program.Sharing center stage at the Nissan display were the all-new 2015 Nissan Murano crossover, making its official debut in full production trim, and the revised Nissan JUKE sport cross.

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11-23-14

2015 Nissan Murano bursts onto scene with Popular Science magazine’s “Best of What’s New” award

The 2015 Nissan Murano has redefined the premium crossover once again, and the world's largest science and technology magazine has taken note. Today, Popular Science named the 2015 Murano a "Best of What's New" award winner, the magazine's top honor given to products or technologies that represent a "significant step forward." The all-new Murano – which resets the standard in the midsize crossover segment with breakthrough design, premium interior and purposeful technology – is part of an exclusive group of vehicles recognized in the Automotive category.

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11-22-14

ZERO EMISSION TERRA concept SUV! This stylish Nissan shows off it’s sophisticated urban appeal!

Modern and Versatile Nissan crosses a new frontier in zero emission technology with the TeRRA SUV Concept; meeting a growing need for sustainable mobility that can—and will—go anywhere you want to go. Featuring big, rugged tires, thick pillars, and a trim waist between pronounced fenders, TeRRA is equally in its element off-road as it is gliding silently through sophisticated urban settings.

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11-18-14

Watch Adam Levine and the 545 horsepower Nissan GT-R on The Voice TONIGHT!

Nissan North America, Inc. announced its new partnership with Adam Levine, lead singer of Maroon 5 and coach on NBC's Emmy Award winning "The Voice," today. The partnership marks an expansion of the automaker's existing multi-season sponsorship of "The Voice." New program elements include a series of on-air vignettes featuring Adam Levine and several season seven contestants in video segments.

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11-15-14

Nissan launches U.S. Murano production making Canton, Mississippi global export hub!

Nissan's Canton Vehicle Assembly Plant has gone global as the company rolls the first all-new 2015 Nissan Murano off the line today, marking the first time the model has been produced in the U.S. Nissan Canton is now the company's worldwide hub for Murano production, expanding export opportunities from the plant to more than 100 markets.Bringing Murano production to the United States is part of Nissan's broader strategy to build where it sells, and it moves Nissan closer to achieving its goal of having 85 percent of the vehicles it sells in the United States produced in North America by 2015.

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